10 Free Internet Marketing Courses By StayOnSearch Despite the fact that internet marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers, who are spending more and more of their time online. Our literature analysis is meant to serve as a representative sample of articles and not a comprehensive or exhaustive analysis of the entire population of articles published on the topic of ‘Internet marketing.’ To further investigate this body of research, future research studies could explore the diversity of the Internet marketing research domain (Lee et al. 2007 ) or revisit Ngai and Wat’s ( 2002 ) electronic
10 Free Internet Marketing Courses By StayOnSearch Despite the fact that internet marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers, who are spending more and more of their time online. Our literature analysis is meant to serve as a representative sample of articles and not a comprehensive or exhaustive analysis of the entire population of articles published on the topic of ‘Internet marketing.’ To further investigate this body of research, future research studies could explore the diversity of the Internet marketing research domain (Lee et al. 2007 ) or revisit Ngai and Wat’s ( 2002 ) electronic
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